Edelman, Pfizer's PR agency for the estrogen applicator Estring, sought to create light-hearted and humorous "unbranded" videos featuring celebrities to generate conversation around a touchy subject—postmenopausal vaginal atrophy.
What we did
The TimeTravlr team worked closely with Edelman to develop story concepts, and build and produce video content highlighting women's postmenopausal health issues. We created the concept and story for The Other Talk featuring Brenda Strong (Supergirl, Desperate Housewives, Dallas), and directed and produced the video. It was the most successful component of the Estring campaign.
Subsequently, TimeTravlr consulted on ongoing Estring campaigns, which included video concept development, songwriting, and providing general creative content and distribution recommendations.