Microsoft: Power BI
Microsoft sought to reach a specific audience of data analysts and power users of Microsoft Office to let them know about its new data visualization software suite called Power BI for Excel, which is built into its larger Office 365 offering.
What we did
The TimeTravlr team (prior to TimeTravlr) analyzed Power BI’s target audience, and created an integrated campaign built around the concept, “Express Your Cells” — a light-hearted look at the cell itself, the smallest unit of data.
The bulk of the campaign is a series of three interconnected videos showcasing how Power BI efficiently and beautifully meets the needs of data professionals.
Additionally, multiple media agencies (including Razorfish and SMG), were engaged to create social media content around the video campaign, like copy, unique images, animated GIFs, and banners for distribution and advertising.