Norton: Freak Occurrences

starting place

Norton Symantec sought to reach millennials, young moms and baby-boomers through digital channels to encourage adoption of Norton Online Backup, Norton's cloud backup service.


What we did

The TimeTravlr team (prior to TimeTravlr) developed and produced a campaign of humorous videos for Norton built around the idea that freak accidents can happen that put your data in jeopardy. Each spot ran online and together collected more than 500K views.